Marbella is a booming tourist place
Tourism reaches record for fifth consecutive year! For the first time ever Spain has surpassed the United States when it comes to international visitors. Spain has set a new record of 82 million international visitors in 2017, now taking second place worldwide after France.
Among the 5-star hotels of Marbella, five of them have been reported to reach record occupancy and profits in 2017. The influx of quality tourists and increasing popularity of Marbella has encouraged the refurbishment of old hotels as well as the building of new ones:
The emblematic 486 room Don Miguel, located directly behind Marbella town and closed for well over a decade, is undergoing a €65 million renovation, scheduling to open its doors in the Spring of 2019, operated once again by Club Med as before its closure.
Four new boutique hotels are planned in the Old Town of Marbella, two of which will be finished by mid-2018. Foreign investors are reportedly set to plough €15 million into the developments, which will be in the historic old town centre. Swiss and British investors from the Rhone Property group are planning to restore some of the area’s grander properties as hotels. They plan to open a boutique hotel called Maison Ardois – a restored, 16th Century mansion in Calle Ancha, an old, four-storey Plaza del Santo Cristo house and Hotel El Castillo – a building inside the castle walls, according to reports. Source: EuroWeekly
The fab hotel-restaurant La Fonda in the Old Town has finally been sold to a Qatari group who are about to start a complete refurbishment which will surpass its former splendor. The new hotel will be comprised of some 21 rooms and aims to open for Easter 2020.
A new boutique hotel called The Touch Puerto Banús opened in Cortijo Blanco late last year offering 11 sumptuous rooms and suites.
Platinum Estate’s plans for a new beachfront W Hotel with 240 rooms, of which 140 will be “touristic apartments”, are proceeding, according to the Town Hall and the developer Platinum Estates. The project is being designed by the US-based Rockwell Group and is scheduled for opening in 2021. This is an amazing avant-garde project which is one of many examples of the rapid and favorable evolution of Marbella.
This year the big news is the opening at Easter of the exclusive, adult-only Nobu Hotel in Puente Romano, co-owned by the legendary actor Robert de Niro and the world-famous chef Nobuyuki Matsuhisa, making it the 16th hotel opening in their worldwide chain. This exclusive hotel consists of a totally refurbished part of the iconic 5-star Puente Romano hotel, a hotel within a hotel, with 49 rooms and suites surrounding the Puente Romano Plaza where Nobu already opened a restaurant last year.
Aside from extraordinary hotel activity, there are many other factors currently at play which are essential to take into consideration when contemplating the full spectrum and impact of the positive evolution and activity of this area.
Although the list is far too long to include in this report, a few examples follow: Marbella’s extraordinary culinary offer with more than 500 restaurants and 5 Michelin stars, the city with the highest number of Michelin stars in Andalucía, the many events that Marbella is celebrating: Golf tournaments, the Davis Cup, the Starlite Music Festival confirming it will continue in Marbella with an outstanding summer schedule, as well as many other shows and events of all types.
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